Our mission is simple - better gear that’s better for our planet
We are committed to helping the outdoor industry evolve, by creating high-performance gear that raises the bar on sustainability. By developing new carbon-negative materials, we’re doing away with greenwashing by taking a revolutionary hands-on approach to product development. Our result is the best of both worlds: top-tier performance with solid environmental credentials.
Why hemp fiber?
Hemp is among the strongest natural materials on earth, with a high growth rate and low water requirements - one tenth that of cotton. It also sequesters CO2 at seven times the rate of natural forests, and 15 times the rate of industrial forestry.
As photosynthesis breaks down CO2 into released Oxygen and Carbon stored in cellulose chains, our hemp-based composite can effectively absorb* more CO2 than its own weight. Compare that to man-made carbon fiber, which emits* up to 20 times its weight in CO2.
*CO2 absorption / sequestration and emissions for materials are typically calculated based on the entire production cycle
